R+F Mini Regimen
Role
After R+F Rebrand Campaign, the next project that I take on was to create an extension of Rebrand project - New Mini version of Rodan and Fields full skincare with newly created brand guideline from R+F Regimen Rebrand campaign.
I work with the same great team member as R+F Regimen Rebrand campaign including creative director, copy writer, production artist and packaging engineers and collaborate with cross-functional team senior stakeholders. Designs include: primary and secondary packaging, typography, working along with campaign art directors and editors for video directions, social media, advertising and digital content.
BETTER, FASTER,
MORE, MINI!
We brought you a Regimen Revolution. Now we’re bringing you Better, Faster, More, Mini! The advanced technologies + transformative results of our newly upgraded Regimens are available in fan favorite Mini sizes for a limited time.
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Lichun Ho - Art Director
Emily Zuckerman - Creative Director
Emily Mann - Senior Art Director
Aliza Morris - Senior Designer
Delphine Sebe - Designer
Sarah Lipoff - Sr Production Manager
Eric Scheib - Sr Retoucher
Emily McCarthy - Associate Director Copywriter
Cassandra Benth - Campaign Copywriter
Johnny Corona - Director of Operations + Project Management
Virginia Andia-Bataille - Sr Project Manager
April Marquet - Production Artist
Joe Pioggia - Sr Director, Video + Photo
Michael Maldonado - Photography - Color Grading
Hogarth production