Total R+F Serum
Role
Rodan and Fields is a Dermatology Inspired skincare company which was founded by Stanford graduate Dr. Katie Rodan and Dr. Kathy Fields.
My role for Total R+F Serum project was Packaging Art Director that work directly with Packaging Design Director, VP of R&D and Packaging Engineer Director to lead Total R+F Serum packaging design from brainstorming to final production. The work includes concept sketching, comping, packaging layout/typography design, art directing production house + photo studio for product imagery, working along with campaign art directors and editors for video directions, social media, and landing page contents.
Round 1 Design
Round 2 Design
Round 3 Design
Round 4 Mockup
A Total
transformation
in Anti-Aging
R+F’s most comprehensive anti-aging serum revitalizes skin to be stronger, healthier + more resilient at every level. Exclusive RF TriEnergy Complex energizes millions of surface cells to address all key signs of aging.
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Lichun Ho - Packaging Art Director
Emily Zuckerman - Creative Director
Michelle Riches - Packaging Director
Lucy Sweeny - Senior Art Director
Katya Velichansky -Sr. Designer
Sarah Lipoff - Sr Production Manager
Eric Scheib - Sr Retoucher
Emily McCarthy - Associate Director Copywriter
Reagan Williamson - Campaign Copywriter
Johnny Corona - Director of Operations + Project Management
Virginia Andia-Bataille and Beth Azeveda - Sr Project Manager
April Marquet - Production Artist
Joe Pioggia - Sr Director, Video + Photo
Michael Maldonado - Photography - Color Grading
Hogarth production