R+F Holiday
Campaign

Role

Rodan and Fields is a Dermatology Inspired skincare company which was founded by Stanford graduate Dr. Katie Rodan and Dr. Kathy Fields.

At Rodan and Fields, I work directly with Creative Director to lead the packaging design from brainstorming to final production. For 360 campaign, I was 2nd to led 360 campaign brainstorms and development of holiday concepts. Art directing videographer, copy writer and editor for video, social media, and landing page contents.

Making Spirits Bright

Nothing lights up loved ones like a heartfelt gift. While many of us spend the holidays apart this year, it’s more important than ever to send warmth + good tidings. Rodan + Fields makes it easier than ever to giftwrap your love and make someone’s holiday season — whether they are home or afar — a little lighter + brighter.

 
  • Lichun Ho - Art Director
    Liv Hart - Creative Director
    Emily Mann - Senior Art Director
    Sarah Lipoff - Sr Production Manager
    Eric Scheib - Sr Retoucher
    Emily McCarthy - Associate Director Copywriter
    Cassandra Benth - Campaign Copywriter
    Johnny Corona - Director of Operations + Project Management
    Virginia Andia-Bataille - Sr Project Manager
    April Marquet - Production Artist
    Joe Pioggia - Sr Director, Video + Photo
    Joe Tamayo - Video Editor
    Michael Maldonado - Video - Color Grading
    Hogarth production

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Total R+F Serum

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R+F Regimen Rebrand